Monthly Archives: May 2018

Understanding Anchor Text and Using It Maximum for SEO

Getting a higher ranking on the search engines is what every business aims at, but to get that top ranking webmasters have to put in lots of efforts and build the right SEO strategy. Anchor text is an important part of SEO and has a great impact on rankings. Correct usage of it will help you to attain the top rank, but if you use it carelessly, you might lose your organic traffic and even get penalized.

Anchor text can be described as the visible portion of the link that is actually displayed in your browser. It holds great importance for on page and off page optimization. Search engines use the it to determine the relevancy and also the importance of the site. Before the Penguin update, Google used these texts, whether or not the website is relevant, but now it serves as a great means to the search engines to penalize websites for over optimization. When it is about the relationship between the anchor texts and Google, the prime rule is to follow the guidelines.

Here in this piece of writing, let’s discuss how we can optimize our anchor text for better SEO performance:

A clear understanding of the different types will surely help you to optimized them in a better manner.

  • Exact match: The text is the exact keyword phrase that is chosen to attain a higher ranking for content piece.
  • Partial match: It contains the keyword phrase that is selected for ranking
  • Branded: It contains the name of the brand
  • Generic: It is a general phrase without any targeted keyword
  • Naked anchor links: They are anchors that link back to the site by using the URL
  • LSI keywords: The anchor text is the synonym for a target keyword

Keep it real and versatile:

As per Google, each part of the site together with the links and their anchor texts should offer real value to the users. Links should be placed in such a way so that the users can see them and they are informed about something that is relevant and informative. So, you should create them without repetitive keywords and link to high quality and relevant pages.

Don’t over optimize:

Google avoids overly rich anchor texts. Any over used keyword based anchor text is always a big no from Google and it may also result in penalties. Keep it natural and spread it across inbound links in appropriate proportion.

Keep the anchors relevant:

Google always wants to offer the best and relevant information to the users. It tries its best to improve the user experience so non relevant anchors with irrelevant links and content will not be appreciated by the search engine. The more relevant your article is, the better your ranking would be.

Keep a track on your anchor texts:

While building backlinks, it is very important that you keep a track on your anchor texts. Else you may link it to spammy website or use too many keywords and have a negative impact on your profile. It is very important to be organized, so that you don’t over optimize your page with keyword dense anchors. Tracking would help you to follow a systematic process and avoid overusing those that are already used.

Distribute the anchors carefully:

The distribution of your anchor text should be proportionate because over focusing on anything would be bad. Though it is very difficult to say what is best and ideal, but it is important to avoid overstuffing with exact match keywords. You can rely on branded and website name anchor texts. Doing a thorough analysis of your competitors will help you to get a good idea of what they have used to attain a top rank.

SEO and You

SEO. What is it and how can it help your website look, feel and rank better than the competition? Well, for starters, search engines love SEO writing and if you don’t have it, then you’re in big trouble. It stands for search engine optimization and it helps your site rank well with search engines which in turn gets your site seen by people who do online searches each day. And really, who doesn’t do online searches? It’s huge and if you want online traffic you need SEO to work for you.

Key words are something that you need your writing to contain as these link back to the site and are optimal at getting your page noticed. Key words should be as helpful to your guests as their initial search is. For example, if your site is about dogs a main keyword would be dog but also things associated with dogs, so things like bark, tail, canine, etc would need to be used. First you don’t want to confuse your reader, and second you want those words that may be used in a search to lead the user back to you.

To annoy a search engine with your content is a kiss of death for a website. Sites that are full of keyword stuffing, those who’s pages are lacking in information or those hard to navigate can be deemed untrustworthy and will rank low, if at all.

But what of ranking? Who cares? Well, if it’s your site and you get no traffic you will care. Imagine you are searching for something and the first two or three sites were an absolute mess. You didn’t get the answer you were looking for and you’re more confused than ever. With SEO this never happens because the pages are ranked in such a way that the one with the most keywords matching your search pop up first. Unless you are really, really, really looking for something to do, no one will go to page 2 or beyond on a search. This is because we have come to learn that the best pages are the ones that display first. If the first one doesn’t work, it’s a sure bet the second one will. Everyone is happy with their information and the site gets its traffic. Keeping it real, keeping it trustworthy and getting SEO to work for you are all signs your site is going in the right direction.

5 Service-Based Businesses That Really Benefit From Local SEO

Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.

Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this strategy can really pay off to reap great business rewards.

Looking for more Local SEO strategies for your business? Read our article: 13 Strategies to Optimize Your Website for Local SEO

1. Medical and Dental Clinics Love Local SEO

You can see a big jump in search engine rankings by targeting local keywords around health or wellness.

Think about what you look for when you need a new doctor or emergency dentist: you’re probably going to search your city plus “family doctor” or “emergency dentist.”

However, you also need to target long-tail keywords on your website like “doctor’s office open Saturdays Vancouver” to reach more potential clients.

2. The Hyper-Targeted Hospitality Business

Own a restaurant, bar or hotel? Local SEO is a must. People often use Google’s suggested “near me” prompt that pops up in the search bar, so make sure your site content targets your location wherever possible.

Also, many people will check reviews on sites like Yelp before they click on your website – more than in any other type of business. Keep your business info up to date on these sites and respond swiftly to complaints.

3. Home Services (I Need Help NOW)

A local SEO campaign works well for people who solve problems.

It’s common for those searching for a plumber or locksmith to call the first listing that appears in Google, but it’s not as simple as creating a website with your contact info.

To get in front of customers, you need to focus on adding original content, optimizing your site and targeting long-tail keywords. Going with a paid SEM campaign is also a must for these types of businesses.

4. Neighbourhood-Specific SEO for Realtors

Real estate is a highly competitive category, especially with so many big companies out there plus platforms such as Zillow.

You’ll likely get a lot of your traffic from long-tail keyword searches, so as well as “house for sale Toronto” include “downtown waterfront Toronto condo for sale.”

Do your keyword research and write about what families with young kids should look for when buying a home or dog-friendly neighbourhoods – whatever will resonate with your audience.

5. Lawyers

Another highly competitive category! The good news is that potential clients are generally looking for very specific information.

So your local SEO strategy can be built around long-tail keywords. For example, instead of “Calgary lawyer” go for “Southeast Calgary will and trust attorney” to convert searches into leads.

Get Local, Grab Long-Tail Keywords

This is by no means an exhaustive list of businesses that can benefit from local SEO, but it gives you a good idea of where it can really make a difference.

Focus on building your local SEO strategy and utilizing long-tail keywords and traffic will follow!

3 SEO Keyword Research Strategies for Service-Based Businesses

How to Get Found When People Are Looking for Your Offerings

Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!

But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main marketing strategies.

One of the main components of SEO is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide.

Here are 3 SEO keyword research strategies to help service-based businesses get started:

1. Dive deep into your business

You can’t develop an SEO keyword strategy for your service-based business until you understand who’s coming to your site and what they’re looking for.

Head to your Google Analytics account and look at stats like:

What keywords people are using to land on your site

What pages they’re leaving/staying on

Their geographic location

Then, you can fine-tune which keywords to target (like adding city names to service-based phrases), see which keywords aren’t showing up in your data, and create content to enhance the user experience.

2. See what the competition is doing

Whether it’s a company who’s been in the business for years and appears in the top-ranking position or a newer service-based business on the scene, you need a picture of the competitive keyword landscape.

See who comes up when you Google what your customers are looking for. Find out who else is selling your services in a specific location.

Make a note of the type of content they provide potential customers and how well optimized their site is for certain keywords. This helps you understand which keywords they are and aren’t targeting.

3. Focus on longtail keywords

The more general the keyword, the harder it will be to rank for that search term. Service-based businesses should also be researching and utilizing longtail keywords – those keywords that are ultra-specific to whatever you are selling.

While they may bring in less traffic than high ranking, shorter keywords, the traffic they do bring in is very targeted.

Maybe you’re a tax accountant who specializes in returns for people who own a second home in another country. Or a home stager who mostly works in three-bedroom ranchers in the east side of the city. Whatever your niche is, let the (local) world know!

First keyword research, then an SEO strategy

SEO is a necessity for any service-based business – whether your company is all online or has a storefront location. Do your research to develop a solid keyword strategy that will help you dominate the local search rankings.

You don’t have to do this alone! Why not hire an expert in professional search engine optimization? They’ll do your keyword research and SEO strategy the right way so you can focus on building your business in other ways.