Monthly Archives: June 2018

What Is White Label SEO and Its Importance?

The name says it all. White Label SEO are the SEO services, provided with a white label, i.e. sans a brand name attached. It is the new generation of Search Engine Optimization Services.

UNDERSTANDING SEO SERVICES

SEO is Search Engine Optimization and it is very important to make a website view-able. Search Engines bring in maximum website-traffic and sales. Thus, Search Engine Optimization directs the viewers looking at them towards your website as the solution-finder for what they are looking out for. It includes and requires various tools and technologies for analyzing websites for traffic and then sort these issues out.

UNDERSTANDING WHITE LABEL SEO PROGRAMS

Let us first understand the ‘White Label’ part. Supposedly you are a company that offers a product or a service to its customers. Your product budget shall then include the product development costs as well as its marketing costs of selling to the users. But, some companies are either reluctant to connect with the users directly or due to budgetary aspects, may be looking out to eliminate marketing costs. In either of the scenarios they could lookout for a ‘White Label’ strategy, wherein, their product or service is made available to a reseller at a discounted price. These services can then further be sold to other customers by these resellers with their own brand tags and earn the premium over and above the price to be paid to the parent company. Rice, Wheat, Sugars, etc. available in renowned supermarkets with their personalized tags are all examples of this market concept.

ADVANTAGES OF WHITE LABEL LOCAL SEO MARKETING

There are many unique advantages to this concept of product development and selling:

• The resellers gain complete freedom on their behavior with the tentative clients. They are able to approach, handle and sell products to a varied clientele base as per their own choice and perspective and earn therein.

• This concept provides an optimum work opportunity for individuals who have a ready client base for SEO services, but are unaware of technicalities involved. Moreover, the final client tends to gain by works of a robust and experienced base
company.

• It helps in promoting scalability of the parent company without involving many funds for expansion.

In this business model the parent company require less of funds as well as no marketing budget. Thus, they are profiteering. The resellers gain SEO services at lower costs and end up earning premium over them. Thus, they too are profiteering. The customer gains experienced services at the end of the day. Thus, everyone gets a sweet pie.

SEO Tips – Tags Are Important

When writing a post or listing a product, most people never forget to add a title. Sometimes people think a relevant title and a good description are all you need to get your post or product noticed. Wrong! Technology and doing business online has changed a lot even in the past year. What was once a hobby has now become a part-time or full-time job opportunity. This is why the market online is more competitive. More and more people are shopping and working online. This is why it is important to make sure your website is as search engine optimized as possible. Tags are a must to get your website, post and product in the search engines, which is how people will find you online. Don’t forget to take advantage of using as many tags as possible. Make sure you are using the right tags.

There was a time when not many people knew what tags were or how to use them. Now more people are finding out what they are. Often times when listing a product or posting to social media, there will be a tags section. Some people don’t notice it or choose to ignore it. Don’t ignore it! Tags are like keywords or phrases people use in search engines. This is how people will find what you have online.

Is it relevant? That is one of the questions you need to ask when choosing a tag for your product or post. If you are selling handmade scarves or posting an article about making scarves, you want to make sure people interested in that subject or product find your item. You will need to use tags that describe what you have posted. How to make scarves is a good tag to use for a post describing how to make a scarf. Buy scarves for womenis a good tag to use for a scarf for woman you are selling. These tags are relevant to what has been posted. Getting the right people to your website helps increase the possibility for sales.

Is it a search term or keyword? This is another question to ask when posting a tag for your item. You can get creative with tags but if no one is searching for that phrase you won’t get the right people to your website. You want to avoid using descriptive words like pretty, awesome, gorgeous or those kinds of words in your tag. By all means use them to describe your product, but most likely these are not words people use when searching for products or information.

You can use keywords in your description that can also be used as tags. Sometimes you may need to check a keyword tool to make sure you are finding relevant keywords and phrases to use as tags. These tools can help you to find relevant search terms that may not be as popular as others. This means less competition. It also means these tags will still get people to your website. Make sure your tags are relevant, actual search terms and the right keywords. Knowing these tips will help you to make your business online even more productive.

Successful Websites

Starting out designing your new website is an exciting time, but also one that can be a bit scary. If you have looked up SEO at all you will be greeted with tons of interesting and lively names for things that you likely haven’t even thought of before. What’s a bot? What is keyword stuffing? What’s a doorway? What’s a hub? Luckily once you get going, these things make more and more sense and you’ll be on your way to including the good things while excluding the bad.

SEO or search engine optimization is something that you need to get really good at if you want your site to rank well with search engines. The better and more trustworthy the information is on your site, the better it will rank once someone starts a search. The better it ranks the better your site traffic and the better the site traffic, the better your site will become, especially if you are selling items. After all, you want people to shop at your site, not the one next in the search line.

We have all found ourselves on websites that are less than user friendly. You know the ones, they have a bad navigation, they don’t lead you to what you are looking for, the font is too large or too small and nothing is organized well. These pages usually don’t rank well, if at all, with search engines. They are annoying to be on, are useless and a waste of time.

Ideally then, what you want your site to be is the complete opposite of those. You want it to look nice, to look fresh, to be welcoming, to be full of information and to be easy to navigate. The last thing you want is a design that looks like a 4 year old did it as that is off putting, even for a site that sells toys. You want it clean, sharp and interesting for the consumer. After all, they can just click out of there if it’s not appealing and then where would you be?

Articles that pertain to what your site is about, using proper keywords and being informative and interesting will keep the guest’s attention. They will want to read more about their query. They will want to navigate around to find out more and they will likely come back again and again. Traffic equals success in websites.

SEO Meanings

Like with most things, computer speak has a language all its own. When you create a website you most likely will encounter a lot of new lingo, and while some of it actually makes a lot of sense there are some terms that may be a bit weird, even for the technology among us.

When you think of a white hat you may think of the Kentucky Derby or a Royal Wedding but in SEO speak it means the group of techniques that use the best practice, the ones that earn you all the gold stars and brownie points, the ones that don’t use bad manipulations to gain traction or ranking, but those who do what they do to the best of their abilities, create wonderful content and follow all the rules.

Things like time on page is pretty self explanatory. There are actually people out there who analyze data like how long people spend on a certain site. They are timed and when they click out that data is collected. You optimally want people to spend some time on your site, not just click in and out in three seconds.

A mirror allows you to see yourself every day, well a mirror site is the same principle, it’s the same site at a different address. Sneaky.

Link bait is another term that makes a lot of sense, especially if you use social media a lot. Think of all those quizzes that start “only 10 percent of people can ace this quiz” and so you click and try to prove them wrong only to find the quiz is super easy and a five year old could have aced it. This is link bait. A page that is designed to attract incoming links. You click, they have done their job.

Now for a strange one–latent systematic indexing. What this means is that the search engine will index commonly associated words in a document or content. These are also known as long tail searches. This also lets you avoid keyword stuffing in a document as you can use similar words or words associated with your original keywords to get your point across.

What about code swapping? This is when people change the content of a site after they have achieved high rankings. This is dicey to do as the content may not be as informative or even interesting after the switch. It will eventually hurt the ranking.

The 3 Roles Social Media Plays in SEO

SEO is about growing organically, and to develop an effective, organic online marketing plan, it’s important to not only look at SEO, but content marketing and social media, too.

The algorithm of SEO is constantly changing. Social content is being consumed at an alarming rate and it is increasing day after day. As people are continuously turning to social media platforms to search and interact, it becomes important for businesses and brand agencies to improve their design thinking, presence and especially content.

Social media is crucial for growing a successful business presence online. And equally essential is SEO. However, there’s something else which most people miss: how SEO and social media marketing are closely linked. That or they get clouded by misconceptions and popular myths. So how is social media marketing connected to SEO? Does posting to various social channels improve the business’ ranking? Is it not possible to fetch a rank without it?

Let’s explore some roles that social media plays in SEO.

  1. Social Media Channels are nothing but search engines.

Treating social platforms like search engines is the best way forward. That way, the likelihood of increasing discoverability and rank is more. The idea is to be where the potential customers are, presenting them with the information, results and content that they are specifically looking for.

That said, it’s important to mention that the search visibility is not considerably improved by the information presented in the social media page. Social profiles could help users in fetching information; however, it is done indirectly. When Google assesses the local rank of a certain page and provides information, it takes does so through an external network of third-party sites and directories. These directories gather their information from multiple web sources, such as the social platform of a business. Due to this, filling up the complete information in social profiles can give a business an advantage with respect to visibility and accuracy in online listings.

  1. What are Social Signals?

This is another category where misinterpretations run galore. Many believe that if an article is shared several times, then its rank is improved on Google. But it’s not so. Social signals are not about the popularity of a piece of information – i.e. the number of times users on social platforms share it from their own feed, but it’s about the number of users who share the piece from the business’ on-site page using the social share buttons. This is how Google can measure the rankings. However, the quality of content, the business’ authority and inbound links all play a more crucial role in deciding a page’s rankings.

  1. Get more visibility and inbound links

This is possibly the best and most value method by which it can help a business’ SEO. As long as they are earned naturally, inbound links are probably the most dependable authority builders in the world of SEO. But often it gets difficult to earn them unless they’re built directly with guest posts or with some other method. A sure-fire way to grow the number of inbound links a website receives is to increase the number of people who encounter its content. Yes, it’s that simple. Provided the quality of content is excellent on the website and people link to this page as a result, increasing the audience by a substantial amount will earn the website at least 10 brand-new inbound links. And all of these would be natural, derived from different sources.

Terminology for SEO

Writing material with great SEO potential can be a challenge. You need to get a good balance of keywords without being accused of keyword stuffing–a big no no in SEO world. That basically means all of your content is keywords and it makes no sense, has no real information and is just there to, well, have a lot of keywords present.

Authority may seem an easy one. Someone in authority has to be answered to and the same applies here. It means the level of trust that a site has from the major search engines. If the trust is high that’s good, and it means the site will rank high. If not, it won’t and that’s bad news.

Bread crumbs are a great ingredient for meatloaf, and they work well in fairy tales for characters to get back to where they started from. In SEO speak, bread crumbs are website navigation tools that help visitors get back to where they want to be within the site.

We have many doorways in our homes. They are used to enter and exit a room. In SEO a doorway has a similar function in that they are pages that are used to specifically attract traffic from the search engine. Then the user will ‘enter’ the site. See what they did there?

Content in SEO speak means the specific parts of a site that have the most value for the viewer, that is the articles, the meat of the site, the oomph if you will. This is not the place for advertising, branding or navigating.

There are airports around the country that act as hubs for various airlines. If you get to one of these hub airports you can usually connect to pretty much anywhere else. Same is true of a hub in SEO. A hub is defined as an expert page that is high in quality (information, no keyword stuffing, etc) and it links the user to other related pages to further enhance their search.

An inlink may sound like something on a golf course but for our purposes it means inbound links from other related pages (like the hub) that are already a source of trust. You can inlink to another page and back to get more information on your query as a user.

And lastly, a walled garden isn’t what you think. Instead it’s a group of pages linked together but not linked to any other pages. So you’re stuck!