Monthly Archives: July 2018

4 Practical Benefits Of Using An SEO Expert

An online presence is essential for any modern business that wants to get noticed. In addition to having a well-designed website that has high-quality and engaging content, the website must be well optimized. The proper use of SEO is necessary to make sure a website gets listed high in the search engine results for the most desirable keywords and phrases. In many situations it can benefit to pass this type of work to an expert who has the proper knowledge and know-how to get the website ranked on the first page in the shortest time.

Let’s take a look at four benefits of making use of an SEO expert:

Use proven techniques

The SEO expert is certain to stay up-to-date with the latest industry news and techniques to make sure a website is optimized to achieve the best results. This industry is very dynamic with constantly changing ranking criteria and formulas that must be understood. Also, the major search engines often update their ranking algorithms, so it is always important to know and use the latest safe techniques to help the website rank.

Invest proper time

Performing regular SEO to a website can be a time-consuming process. If this work is passed to the experts, they will be able to invest enough time to ensure the website gets the right exposure for the chosen keywords. With proper SEO in place, it is possible to rank for a lot more relevant keywords that will make it possible to compete more effectively with the closest rivals.

Increase the income

Any website that is well optimized is in a better position to generate more income for a business. Ranking high in the search engines is especially important for those businesses that solely operate online. If the website isn’t given enough help to get well ranked, it will likely perform with poor results. An SEO expert will be more effective at getting a combination of low and high competition keywords well listed to ensure brisk business is possible.

Also, if a website if ranked high in the search engines, there will be less need to use paid advertisement to reach the target audience, which can help to save a lot of money over the long-term.

Focus on the primary business

The ability to rely on the expertise of an SEO expert means that you can free up your own time to be more productive. Simply outsourcing certain parts of the business that can easily be taken on by others will take away a lot of stress and leave you to concentrate on areas that demand the most attention.

Tips for Image Optimisation

Image optimization is all about image SEO or getting your images to rank on Google and other search engines, it’s also about reducing your images to the smallest possible size without reducing their quality to allow your web pages to load quickly. This is important because everyone on the web expects websites to load quickly, in less than 2 seconds. The speed of loading has a direct correlation to the number of bounces you get and your overall revenue, 30 seconds, either way, can markedly impact your sales. Search engines take into account your site’s web speed and the number of bounces you are getting when ranking your site

There is a lot you can do regarding optimizing your site, your images and your website speed and this is becoming increasingly important as more and more people are using smartphones, approximately 60% of the 1 million new internet users each day are doing so on smartphones. Working your way to the top of search engine results can be hard work, but very rewarding in terms of sales and increased organic traffic.

The twelve most important tips for Image Optimisation are:

1: Carefully Select Images that are Relevant to the message you want to convey

Be aware that internet users are more likely to react to the images on your page before they read any text. A good image should capture attention and inspire readers to investigate and want to share your information. People often react to emotional stimuli and an appealing image that really connects with your topic is more likely to leave an impression. Usually, it is better to take the time and create your own high quality photos rather than using royalty free images from the internet that many others also use. By using images that show humor or drama with your product you are connecting on an emotional level, which is more effective than glossy sterile commercial photos that are technically perfect but cold. Your own original photos are far better for SEO purposes.

2: Always Use The Highest Quality Format That Is Possible In Any Situation.

Search engines are designed to prefer high quality content and high resolution images. Web pages that contain images that are of poor resolution or incorrectly formatted often appear distorted on a mobile screen or a tablet so you are doing yourself a disservice utilizing low-quality images.

Usually, JPEG file formats are best as they provide the smallest file size and best quality.

GIF files should be used only for thumbnails and decorative images never for large product images as the file size is very large and they do not reduce nicely.

When you are only able to get PNG files, they can be used for both JPEG files and GIF files and then, because of their extremely small file size excellent for simple decorative images.

3: Name All Your Images In Plain Language and Descriptively

To succeed with Good image optimization and a webpage that ranks highly on search engines, it is imperative you do everything possible to assist the search engines.

Search engines crawl everything on your web page including your file names so these also must be relevant, descriptive keyword rich file names.

Good image descriptions help to raise your profile and enrich the relevance of your content by helping web crawlers better understand your images.

Alternative text is similar to captions as they both provide an opportunity to boost your content for user experience and search optimization.

4: Name and Optimize Your Alternative Attributes With Care

Alternative attributes are an alternative when a browser cannot correctly render images it uses alternative attributes to images, in the text and for web accessibility. They are important for adding SEO value to a website so should include relevant keywords for the images. This is one of the best ways to have your e-commerce products show up on web searches

Always describe images in plain language

Add all model and serial numbers to your alternative attributes

5: Use Your Alternative Attributes With Care

Do not use over optimize by packing in too many keywords and do not use Alternative Attributes for decorative images as you may be penalized for over optimization

Always check your work carefully as mistakes may be heavily penalized and remember that misleading captions will drive your webpage bounce rate rapidly higher, this sends a signal to Google’s search engine that your site is unreliable dropping your rating

6: Always have a Concise and Precise Captions with your Image

Uses read captions under images on average, 300% more than the body copy itself according to Kiss Metrics. So if you leave captions blank you are missing a good opportunity for SEO and Optimisation

The important factor is to ensure both image relevance and page relevance.

7: Using Multiple images for Better coverage and Optimum Viewing

Always arrange your images in sequence and in context so they flow easily, but be aware of the amount you are loading your downloading time. Check the result and try and balance the right number of images with the quickest loading times. More images may mean more conversions, but too many can mean longer downloading time and more bounces.

When selling a product include multiple angles to show your product at its best, but do not overdo the number of images as they all take up file space and all need to be optimised.

8: Optimising Thumbnails

Using thumbnails is a great option, but they also need to be optimized, but they need to be used with care and as small a possible as they can have an accumulative impact and could affect your page loading times. When placing alternative attribute text to thumbnails be sure to use a very different text to those of the main images or they could all become confused.

9: Sitemaps

If your images are not listed specifically in your webpage source code the web crawlers will not be able to find them. So to enable crawlers to find the images they need their location listed in an image sitemap. When using Javascript or image popups to enhance the viewability or the shopping experience of your webpage, using Google image sitemaps will make it easier for Google to notice you and place you higher in the ratings.

10: Decorative Images

Things that are considered decorative images such as background colors, images, buttons fancy borders or anything else added that is not product related, although they can add a certain amount of appeal to a website they also use a lot of file space and therefore slow down your page loading time and as stated before anything that is not necessary that slows down your loading time is detrimental to your webpage and site because people will not wait more than 2 seconds on average and the quicker the better.

11: Content Delivery Networks

Content delivery networks are becoming a very popular place to store content, both imagery and text for your website. This can have the advantage of solving any band with issues you may have and help to speed up your page loading times, but they can also remove your backlinks and placing them on the domain of the content delivery network instead of your site. As we have stated and this is very important to emphasize backlinks are critical for SEO, so it is important to consider whether using CNDs is really in your best interests or not

12: Test Your Webpages and Websites

Testing everything is important and any mistakes will make all your efforts in vain as web crawlers will not be able to find you easily. Always check all webpages and alternative attributes. Also check for double-ups and over optimization as both are often detrimental to your rating standing.

Choosing Your Keywords Wisely

The keywords and key phrases that you choose to put into your content are critical to your success. They will make or break your business. If they are effective, the search engines will react to them in a positive manner. On the other hand, if they are not effective, you won’t make any progress at all.

How to choose the most effective keywords and key phrases possible
Before you even start to write any content and before you even consider which keywords to use in your content, it will probably be very helpful to analyze which keywords will work best for your content. As you are conducting your research, you will want to study how marketers are using keywords. If you learn the concepts behind the choices, you will be able to use those concepts over and over again in a very successful manner.

As you are studying, you will discover that the marketers have identified trends and are able to forecast what can (and will) happen in the near future. That is very valuable information to have at your disposal. That information can enable you to have a leg up when it comes to your competitors so that you will be noticed by other people who need and want what you are offering. If you are able to do that, you will be successful.

You may be wondering exactly how you should choose the metrics that are most important to the success of your brand. Well, here are some that will most likely help:

Volume of search terms
When it comes to keywords and key phrases, you will want to pay attention to volume. If a keyword or key term is popular, the chances are that you will have more people paying attention to the content that you are putting out there. That means that your keywords and key phrases will probably be found higher on the search engines pages. The more that happens, the great the number of people who will visit your website will be.

Of course, that will ultimately translate into your eventually having an increased number of clients and a better revenue stream. That concept is actually quite simple. Your keywords and key phrases are still (and will probably always be) critical to the success of your brand. One way to get a clear understanding of how your chosen keywords and key phrases will do is to research how similar keywords and key phrases have done for other people.

Study the current trends
You will want to search volume for certain trends. You undoubtedly want your search terms to do well and to bring the people to you. This is another analytic element that you would do well to pay attention to. The (obviously) main reason that you want to pay attention to metrics is so that you can identify what is working and what is not working for you. That way, you can keep doing what is working and either tweak or eliminate what is not working.

It is important to be aware that not all keywords and key phrases will produce the exact same results. However, there will be many that do achieve certain results and have similar movement. The analytics tool will show you the trends that are important for you to identify and work with. You will want to focus on keywords and key phrases that are not time-sensitive because you will definitely get more bang for your buck in that case. Evergreen is definitely the way to go.

Be intimately acquainted with your competition
Interestingly, if you ask most business owners, they will probably say that they really don’t have any competition in business. Of course, that is almost never the case. When it comes to keywords and key phrases, you will want to go for those that have less competition because that makes them more unique and, therefore, more memorable and more interesting. It may be challenging to find those words and phrases but once you do, you will be glad that you made the choices that you made because the results will really be favorable.

The search results that turn up
Of course, you want your keywords and key phrases to produce a robust number of results. The more search results that show up, the better your chances of people finding you. If your content is optimized, the results that are produced will be the most effective ones for your business. This is definitely a metric that you will want to pay attention to. It will help you to evaluate the effect that your competitors are having on your target audience so that you can hone what you are doing in order to keep up with the competitors.

The strength/value of your keywords and key phrases
Naturally, you not only want to use keywords and key phrases but you want to use the best possible keywords and key phrases for your particular business. The value of your keywords and key phrases is an extremely important factor for your business. The stronger they are, the better your results will be. You can learn a lot about this by paying attention to what your competitors are doing here as well. If they can achieve positive results, so can you.

Pay attention to past trends
If you have been in business for a while, you probably understand how to use your data from the past to achieve greater success in the future. You can use those data to identify trends and patterns that worked well for your business. It is a very good idea to go back and review what you did and exactly what sorts of results those actions produced. The trends will help you tremendously to understand exactly how you should proceed and what to expect.

Conclusion
Paying attention to analytics is invaluable to your brand and to your business. Of course, you will want to choose keywords that are really relevant to your brand. Those keywords and key phrases will help you to generate more valuable traffic to your website. Analytics will allow you to identify trends and to make forecasts for the near and distant future. It will also enable you to understand which keywords and key phrases to use and why.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Adjusting Your SEO to Improve Your Brand Through Content

Writing top-quality content is an absolute must if your brand and your business are to succeed. Of course, there is a lot more that goes into writing content than just writing content! It takes research to come up with topics and after you have come up with the ideas, you need to study so that your credible resources support your topic. After you have written and shared, you need to optimize your content so that it gives you a high ranking in the search engines. All that is so that other people can find you when they search.

Getting other people to notice what you are doing and buy into it
If you don’t post top-quality content and it is not optimized effectively for the search engines, it won’t get you anywhere. It is that simple. The writing may seem easier than the optimizing. However, there are some easy adjustments that you can make to the search engine optimization (SEO) part of it, which will hopefully bring you fantastic results.

Start with the writing 
If your content writing (whether you write the content yourself or you have someone else do it for you) is not top quality, it won’t take you very far. That is the number 1 requirement. If your content contains errors, is inaccurate, or is just not expressed well is that the reader will become distracted by all of those obstacles and he or she will not be able to pay attention to what you are trying to say. You need to make sure that your content doesn’t contain any obstacles of any kind. When it comes to the search engines, it is important that your content is recognized as good quality. It seems like a stretch that the search engines are sophisticated enough understand the difference between good writing and bad. However, there are ways that the search engines can accomplish this.

    • Analyzing behavior: The truth is that the search engines have the ability to intuitively understand certain human behaviors. For example, the search engines understand bounce rates and the amount of time that readers spend on any given page. A lot can be deduced from that. The bounce rate is the amount (or percentage) of people who arrive on a given page but then quickly abandon that page without any additional interaction. The other factor that the search engine focuses on here is how long a person actually spends on a given page. All of that is calculable for the search engines.
    • Compliance with SEO guidelines: The fact is that following the guidelines is very important. If you don’t follow the guidelines, the search engines will know and it will not be good for you. On the other hand, if you comply with the guidelines, you will be found easily by others and the search bots will be able to index your website. That way, your target audience members will find you easily and quickly. You certainly don’t want to end up being punished because you didn’t follow the rules.
  • Paying attention to reviews: The truth is that people review your content. It is not correct to assume that only machines are doing the work. The search engines rely on those humans to give human reviews. When you are writing content, it is essential that you write it in a way that you feel will be valuable and educational to others.

Next, optimize your content
It isn’t enough to merely write the content well. You also need to optimize that content so that you are able to acquire real results. You need to think like a search engine. If you are able to do that, the results that you achieve will most likely be really good. When it comes to your content, you will want to consider the following elements:

  • A compelling headline with a strategically places keyword or key phrase
  • Paragraph headlines with effective keywords or key phrases
  • A link between the article title and the teaser (opening) paragraph
  • Titles and subtitles with appropriate heading levels
  • A meta-tag with the most important keyword or key phrase
  • Include graphic images: It is an established fact that your content must be well written. However, it is important to consider that there are many people who are visual. That means that they react very positively to images. Graphic images will go a long way to enhancing your written content. If up to this point, your content only contains words, and your traffic is light, it is really time to consider adding a graphic element. You may be surprised at the positive results that you achieve.
  • Use effective backlinks: Links are important for your content and they will always be important. A backlink is one of the few ways that your target audience members can interact with you. It is all about the relationship that you are able to establish. Of course, it goes without saying that your links need to be reliable. They need to function well so that the other person arrives at the right place when he or she clicks on your link.
  • Make sure that your content contains a social element: You will definitely want to include social buttons in your content so that other people can interact (with you and with each other) and share your valuable content. Social media is one of the essential elements of your business’ foundation. Always remember to include the social element in whatever you are doing.
  • Give people the opportunity to start a discussion: A comments section is extremely important. You want to give other people the opportunity to share their thoughts and their opinions. Very interesting ideas and progress have come from lively discussions. Of course, you must also be prepared for the potential for some negative comments as well. They are just as important (if not more important) for your growth as positive comments.
  • Make sure that you have a strategically placed call-to-action (CTA): Not only is a CTA critical to your brand’s success but where you place that CTA (or multiple CTAs) is just as important. You want to place your compelling CTA in a place where it will do the most good and be seen the most easily. If you do it properly, your CTA should bring you more traffic and generate more buzz about your brand.

Conclusion
The marriage of top-quality content and effective SEO is a very important one. Having one without the other is not nearly as effective as the two together. Your content needs to be valuable to others and your optimization efforts allow you to get noticed so that other people have the opportunity to appreciate and benefit from what you can do for them. Writing great content without effectively optimizing it is like building a casino in the desert. It is amazing but nobody knows about it. SEO should never be an afterthought. It is a necessity, not a luxury.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Best Practices of SEO to Increase ROI

>> Off Page Optimization: Techniques and systems used to fabricate the measure of visitors to a webpage by getting a high-situating circumstance in the indexed page of a web search tool (SERP) – including Google, Bing, Yahoo and other web crawlers.

At the point when a webpage connects to some other page, it’s known as a backlink. Quality of backlinks is as follows:

  • High Domain Authority
  • Trustful
  • Do-follow/No-follow attributes.

>> On Page Optimization: On-page SEO is the act of optimizing singular pages with a specific end goal to rank higher and acquire more important movement in web crawlers. On-page implies to both the substance and HTML source code of a page that can be streamlined.

On page Optimization focuses on content and structure of a website. It includes:

>> Meta Title

>> Meta Tags

>> Meta Description

>> Navigation of Page

Best Practices of SEO are as follows:

  • The Content

The content for the website must be unique one & not copied from somewhere else. The content must be reliable and useful for the end user. Proper & useful information must be added to avoid confusion as content is the important part of SEO. Avoiding technical words/sentences allows the engagement of end user on the webpage.

  • Meta-Title

Meta title of your page gives searchers and web search tools a short representation of your webpage. From a SEO perspective, the principal keyword should be at the very beginning followed by the other relevant keywords. Avoid keyword stuffing in the Meta title tag and keep the relevant keywords.

  • Meta-Description

Meta description, in short, is a summary of approximately 152 characters about the content of the webpage. The important and relevant points should be mentioned in the description which is informative to the customer.

  • Inter linking

From an EO point of view, internal liking is a best practice to compose your focusing keyword within the anchor text when mentioning a page. Linking important pages helps to get good amount of authority. Over optimizing the page lessens the authority of the page.

  • The Headings

<h1> to <h6> represents heading tags in HTML. <h1> tag refers to main heading tag. The <h1> must be unique and should be exactly one on each page. It should contain at least one targeted keyword.

  • Uniform Resource Locator (URL)

While creating a new URL for website, see to it that it contains the important keywords. Also, keep the URL short and simple.

The above discussed elements are crucial while optimizing the website. Keeping the above points in mind, you are not away from the ROI you are expecting for your company.