Category Archives: SEO

The 3 Roles Social Media Plays in SEO

SEO is about growing organically, and to develop an effective, organic online marketing plan, it’s important to not only look at SEO, but content marketing and social media, too.

The algorithm of SEO is constantly changing. Social content is being consumed at an alarming rate and it is increasing day after day. As people are continuously turning to social media platforms to search and interact, it becomes important for businesses and brand agencies to improve their design thinking, presence and especially content.

Social media is crucial for growing a successful business presence online. And equally essential is SEO. However, there’s something else which most people miss: how SEO and social media marketing are closely linked. That or they get clouded by misconceptions and popular myths. So how is social media marketing connected to SEO? Does posting to various social channels improve the business’ ranking? Is it not possible to fetch a rank without it?

Let’s explore some roles that social media plays in SEO.

  1. Social Media Channels are nothing but search engines.

Treating social platforms like search engines is the best way forward. That way, the likelihood of increasing discoverability and rank is more. The idea is to be where the potential customers are, presenting them with the information, results and content that they are specifically looking for.

That said, it’s important to mention that the search visibility is not considerably improved by the information presented in the social media page. Social profiles could help users in fetching information; however, it is done indirectly. When Google assesses the local rank of a certain page and provides information, it takes does so through an external network of third-party sites and directories. These directories gather their information from multiple web sources, such as the social platform of a business. Due to this, filling up the complete information in social profiles can give a business an advantage with respect to visibility and accuracy in online listings.

  1. What are Social Signals?

This is another category where misinterpretations run galore. Many believe that if an article is shared several times, then its rank is improved on Google. But it’s not so. Social signals are not about the popularity of a piece of information – i.e. the number of times users on social platforms share it from their own feed, but it’s about the number of users who share the piece from the business’ on-site page using the social share buttons. This is how Google can measure the rankings. However, the quality of content, the business’ authority and inbound links all play a more crucial role in deciding a page’s rankings.

  1. Get more visibility and inbound links

This is possibly the best and most value method by which it can help a business’ SEO. As long as they are earned naturally, inbound links are probably the most dependable authority builders in the world of SEO. But often it gets difficult to earn them unless they’re built directly with guest posts or with some other method. A sure-fire way to grow the number of inbound links a website receives is to increase the number of people who encounter its content. Yes, it’s that simple. Provided the quality of content is excellent on the website and people link to this page as a result, increasing the audience by a substantial amount will earn the website at least 10 brand-new inbound links. And all of these would be natural, derived from different sources.

Terminology for SEO

Writing material with great SEO potential can be a challenge. You need to get a good balance of keywords without being accused of keyword stuffing–a big no no in SEO world. That basically means all of your content is keywords and it makes no sense, has no real information and is just there to, well, have a lot of keywords present.

Authority may seem an easy one. Someone in authority has to be answered to and the same applies here. It means the level of trust that a site has from the major search engines. If the trust is high that’s good, and it means the site will rank high. If not, it won’t and that’s bad news.

Bread crumbs are a great ingredient for meatloaf, and they work well in fairy tales for characters to get back to where they started from. In SEO speak, bread crumbs are website navigation tools that help visitors get back to where they want to be within the site.

We have many doorways in our homes. They are used to enter and exit a room. In SEO a doorway has a similar function in that they are pages that are used to specifically attract traffic from the search engine. Then the user will ‘enter’ the site. See what they did there?

Content in SEO speak means the specific parts of a site that have the most value for the viewer, that is the articles, the meat of the site, the oomph if you will. This is not the place for advertising, branding or navigating.

There are airports around the country that act as hubs for various airlines. If you get to one of these hub airports you can usually connect to pretty much anywhere else. Same is true of a hub in SEO. A hub is defined as an expert page that is high in quality (information, no keyword stuffing, etc) and it links the user to other related pages to further enhance their search.

An inlink may sound like something on a golf course but for our purposes it means inbound links from other related pages (like the hub) that are already a source of trust. You can inlink to another page and back to get more information on your query as a user.

And lastly, a walled garden isn’t what you think. Instead it’s a group of pages linked together but not linked to any other pages. So you’re stuck!

Understanding Anchor Text and Using It Maximum for SEO

Getting a higher ranking on the search engines is what every business aims at, but to get that top ranking webmasters have to put in lots of efforts and build the right SEO strategy. Anchor text is an important part of SEO and has a great impact on rankings. Correct usage of it will help you to attain the top rank, but if you use it carelessly, you might lose your organic traffic and even get penalized.

Anchor text can be described as the visible portion of the link that is actually displayed in your browser. It holds great importance for on page and off page optimization. Search engines use the it to determine the relevancy and also the importance of the site. Before the Penguin update, Google used these texts, whether or not the website is relevant, but now it serves as a great means to the search engines to penalize websites for over optimization. When it is about the relationship between the anchor texts and Google, the prime rule is to follow the guidelines.

Here in this piece of writing, let’s discuss how we can optimize our anchor text for better SEO performance:

A clear understanding of the different types will surely help you to optimized them in a better manner.

  • Exact match: The text is the exact keyword phrase that is chosen to attain a higher ranking for content piece.
  • Partial match: It contains the keyword phrase that is selected for ranking
  • Branded: It contains the name of the brand
  • Generic: It is a general phrase without any targeted keyword
  • Naked anchor links: They are anchors that link back to the site by using the URL
  • LSI keywords: The anchor text is the synonym for a target keyword

Keep it real and versatile:

As per Google, each part of the site together with the links and their anchor texts should offer real value to the users. Links should be placed in such a way so that the users can see them and they are informed about something that is relevant and informative. So, you should create them without repetitive keywords and link to high quality and relevant pages.

Don’t over optimize:

Google avoids overly rich anchor texts. Any over used keyword based anchor text is always a big no from Google and it may also result in penalties. Keep it natural and spread it across inbound links in appropriate proportion.

Keep the anchors relevant:

Google always wants to offer the best and relevant information to the users. It tries its best to improve the user experience so non relevant anchors with irrelevant links and content will not be appreciated by the search engine. The more relevant your article is, the better your ranking would be.

Keep a track on your anchor texts:

While building backlinks, it is very important that you keep a track on your anchor texts. Else you may link it to spammy website or use too many keywords and have a negative impact on your profile. It is very important to be organized, so that you don’t over optimize your page with keyword dense anchors. Tracking would help you to follow a systematic process and avoid overusing those that are already used.

Distribute the anchors carefully:

The distribution of your anchor text should be proportionate because over focusing on anything would be bad. Though it is very difficult to say what is best and ideal, but it is important to avoid overstuffing with exact match keywords. You can rely on branded and website name anchor texts. Doing a thorough analysis of your competitors will help you to get a good idea of what they have used to attain a top rank.

SEO and You

SEO. What is it and how can it help your website look, feel and rank better than the competition? Well, for starters, search engines love SEO writing and if you don’t have it, then you’re in big trouble. It stands for search engine optimization and it helps your site rank well with search engines which in turn gets your site seen by people who do online searches each day. And really, who doesn’t do online searches? It’s huge and if you want online traffic you need SEO to work for you.

Key words are something that you need your writing to contain as these link back to the site and are optimal at getting your page noticed. Key words should be as helpful to your guests as their initial search is. For example, if your site is about dogs a main keyword would be dog but also things associated with dogs, so things like bark, tail, canine, etc would need to be used. First you don’t want to confuse your reader, and second you want those words that may be used in a search to lead the user back to you.

To annoy a search engine with your content is a kiss of death for a website. Sites that are full of keyword stuffing, those who’s pages are lacking in information or those hard to navigate can be deemed untrustworthy and will rank low, if at all.

But what of ranking? Who cares? Well, if it’s your site and you get no traffic you will care. Imagine you are searching for something and the first two or three sites were an absolute mess. You didn’t get the answer you were looking for and you’re more confused than ever. With SEO this never happens because the pages are ranked in such a way that the one with the most keywords matching your search pop up first. Unless you are really, really, really looking for something to do, no one will go to page 2 or beyond on a search. This is because we have come to learn that the best pages are the ones that display first. If the first one doesn’t work, it’s a sure bet the second one will. Everyone is happy with their information and the site gets its traffic. Keeping it real, keeping it trustworthy and getting SEO to work for you are all signs your site is going in the right direction.

5 Service-Based Businesses That Really Benefit From Local SEO

Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.

Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this strategy can really pay off to reap great business rewards.

Looking for more Local SEO strategies for your business? Read our article: 13 Strategies to Optimize Your Website for Local SEO

1. Medical and Dental Clinics Love Local SEO

You can see a big jump in search engine rankings by targeting local keywords around health or wellness.

Think about what you look for when you need a new doctor or emergency dentist: you’re probably going to search your city plus “family doctor” or “emergency dentist.”

However, you also need to target long-tail keywords on your website like “doctor’s office open Saturdays Vancouver” to reach more potential clients.

2. The Hyper-Targeted Hospitality Business

Own a restaurant, bar or hotel? Local SEO is a must. People often use Google’s suggested “near me” prompt that pops up in the search bar, so make sure your site content targets your location wherever possible.

Also, many people will check reviews on sites like Yelp before they click on your website – more than in any other type of business. Keep your business info up to date on these sites and respond swiftly to complaints.

3. Home Services (I Need Help NOW)

A local SEO campaign works well for people who solve problems.

It’s common for those searching for a plumber or locksmith to call the first listing that appears in Google, but it’s not as simple as creating a website with your contact info.

To get in front of customers, you need to focus on adding original content, optimizing your site and targeting long-tail keywords. Going with a paid SEM campaign is also a must for these types of businesses.

4. Neighbourhood-Specific SEO for Realtors

Real estate is a highly competitive category, especially with so many big companies out there plus platforms such as Zillow.

You’ll likely get a lot of your traffic from long-tail keyword searches, so as well as “house for sale Toronto” include “downtown waterfront Toronto condo for sale.”

Do your keyword research and write about what families with young kids should look for when buying a home or dog-friendly neighbourhoods – whatever will resonate with your audience.

5. Lawyers

Another highly competitive category! The good news is that potential clients are generally looking for very specific information.

So your local SEO strategy can be built around long-tail keywords. For example, instead of “Calgary lawyer” go for “Southeast Calgary will and trust attorney” to convert searches into leads.

Get Local, Grab Long-Tail Keywords

This is by no means an exhaustive list of businesses that can benefit from local SEO, but it gives you a good idea of where it can really make a difference.

Focus on building your local SEO strategy and utilizing long-tail keywords and traffic will follow!

3 SEO Keyword Research Strategies for Service-Based Businesses

How to Get Found When People Are Looking for Your Offerings

Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!

But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main marketing strategies.

One of the main components of SEO is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide.

Here are 3 SEO keyword research strategies to help service-based businesses get started:

1. Dive deep into your business

You can’t develop an SEO keyword strategy for your service-based business until you understand who’s coming to your site and what they’re looking for.

Head to your Google Analytics account and look at stats like:

What keywords people are using to land on your site

What pages they’re leaving/staying on

Their geographic location

Then, you can fine-tune which keywords to target (like adding city names to service-based phrases), see which keywords aren’t showing up in your data, and create content to enhance the user experience.

2. See what the competition is doing

Whether it’s a company who’s been in the business for years and appears in the top-ranking position or a newer service-based business on the scene, you need a picture of the competitive keyword landscape.

See who comes up when you Google what your customers are looking for. Find out who else is selling your services in a specific location.

Make a note of the type of content they provide potential customers and how well optimized their site is for certain keywords. This helps you understand which keywords they are and aren’t targeting.

3. Focus on longtail keywords

The more general the keyword, the harder it will be to rank for that search term. Service-based businesses should also be researching and utilizing longtail keywords – those keywords that are ultra-specific to whatever you are selling.

While they may bring in less traffic than high ranking, shorter keywords, the traffic they do bring in is very targeted.

Maybe you’re a tax accountant who specializes in returns for people who own a second home in another country. Or a home stager who mostly works in three-bedroom ranchers in the east side of the city. Whatever your niche is, let the (local) world know!

First keyword research, then an SEO strategy

SEO is a necessity for any service-based business – whether your company is all online or has a storefront location. Do your research to develop a solid keyword strategy that will help you dominate the local search rankings.

You don’t have to do this alone! Why not hire an expert in professional search engine optimization? They’ll do your keyword research and SEO strategy the right way so you can focus on building your business in other ways.

3 Important Facts On Why SEO Is A Must In Modern Age Websites

Search engine optimization (SEO) is a powerful tool for any company that wishes to be in the market limelight. Modern businesses today require a well-designed website that would impact targeted audiences and attract the attention of top search engines like Google to secure higher page rankings.

Every web page is important to impact potential customers from all channels; hence, SEO is a necessity for businesses to thrive in a highly competitive market.

The properly implemented SEO site offers the brand and business better opportunities to be recognized in their industry and market with more web traffic flowing to their stores.

SEO for Site Success

SEO is critical for a website to succeed as it is acutely noted by Google and other search engines which would accord high or low page rankings on it. This would affect the flow of traffic to its stores as web users are influenced by the recommendation of the search engines.

It is quite natural for web users to click on URLs that are placed on the first page of the SERP listing then scroll down the page.

This would offer businesses more opportunities to convert web traffic into increased sales and e-mail list subscribers. It is noted that a well-defined SEO site draws more advertisements clicked to boost brand image and company reputation for better bottom lines.

SEO is vibrant for both big and small businesses as the cost of implementation and maintenance is very low which is especially beneficial to small businesses with low marketing budgets. Organic traffic generated from the search engines and social media could be free with many marketing tools made readily available.

Types of SEO

SEO can be found in two divisions; namely, on-page and off-page. These are available to enhance the page ranking by search engines. Each has its own salient points to be of advantage to the brand or company in building a stronger presence in the market.

Smart business owners and marketers would want to deploy the right mix of both to secure higher rankings of top search engines that would bring in more web traffic to their websites.

The apt deployment of on-page and off-page SEO is instrumental in generating organic traffic to the site which business owners and marketers could work on for growing their mailing list and customer base.

On-Page SEO

There are various aspects of on-page SEO that could benefit the brand and business when executed properly by the business owner or marketer. This would help optimize the site that would generate better page rankings for more web traffic.

This is where content published on the website must include relevant and important keywords which are used by web consumers in their online searching. Such features are sought after by search engines’ bots in evaluating a website or blog page.

Good and appropriate keywords offer clearer indications of the business message to search engines which they use to attract the right target audiences to its stores.

The apt implementation of keywords in the URL optimizes the site as an on-page SEO feature.

On-site images with the inclusion of alt-text (not noticeable to site viewers) serve to be of great significance to the search engine bots during site or page evaluation and indexing. Keywords could be added with the alt-text that would capture the attention of search engines for better page rankings.

On-site SEO also includes the hosting of the site and its designs that would ensure mobile compliance or mobile friendliness especially if fast loading speed is executed.

Off-Page SEO

The other aspect of SEO is off-page SEO which is also relevant in boosting the ranking of the website or its pages easily. This includes the important feature of link building where good links are included in the different web pages that would direct traffic back to the website or landing pages of the business.

This proves to be a dynamic online marketing technique where good links are generated off the web business sites back to the targeted sites. These are known are back links which search engines are favorable to as their presence proves to be a strong indication of the site’s worthiness or value of its contents.

Backlinks are dynamic off-page SEO features that would generate organic traffic, readily to the website, especially when they are augured by top search engines like Google. It is expected that more web traffic would flow to the website with backlinks as these enlighten web users searching for their desired information or sites.

It is crucial for good backlinks to be readily available from various reputable sites in the market, which would draw more web traffic to the business site in promoting the brand and its products or services. The more widespread these links are, the more web traffic could be generated from different sources to boost the presence and market value of the brand or business.

Hence, it is not surprising for a business site to sport many backlinks from reputable sites and channels that would bring in more potential business leads.

These links could be easily shared from dynamic online sites such as social media networks, which attract millions of web users. This could boost the market strength of the brand or business site with better SERP listing as the involvement of social networking links are deemed to be valuable SEO features by search engines. However, it is crucial to maintain these links constantly for the best effects.

Conclusion

In this 21st century market, SEO is deemed to be a highly important online marketing feature that must be aptly implemented to win over the favor of top search engines like Google for the best of web page ranking and SERP listing.

The inclusion of SEO could be in the form of on-page and off-page SEO features to boost the presence of the brand or business in the market readily. Business owners and marketers who are aggressive with these vibrant online marketing features have already positioned their brand and business aptly for greater success in fame and fortune.

The Important Role of Content in SEO

When one hears “SEO,” it’s almost automatic to start thinking of technical matters such as links, website indexing, and so forth. One crucial element that people tend to overlook but has quite the impact is content and producing quality content that assists SEO.

But what exactly does content have to do with search engine optimization?

Keywords

Keywords are the most crucial factor in getting your page noticed by search engines. Given the process of users inputting queries when searching online, making sure your content matches their queries via the right keywords is the trick to appearing on the results of potential customers.

Targeting Your Audience

Whether you’re aiming for local customers or an international audience, including the necessary keywords in your article or blog post should be done with as naturally as possible. For example, if you’re a baked goods store in Toronto looking for a better presence among your local customers, you can’t just place “bakeshop in Toronto” randomly within each paragraph.

It’s not just a matter of not appearing spamm-y (and avoiding penalization), it’s also about actually providing content that audiences will stop and pay attention to. Even if your ultimate goal is to advertise to users, quality should remain top priority.

Different Kinds of Content

SEO marketers and writers typically come up with different kinds of content to place the necessary keywords in. These are some of the most used types, and each one helps to contribute to a level of variety in terms of website content.

Articles

Almost every website is bound to contain a whole bunch of articles. Articles can literally be about anything – from informative pieces to features on an event. Also, they’re typically lengthy and leave a lot of room for elaboration.

Similar to what you’d read in a magazine or newspaper, while they’re not completely formal in tone, they’re not to be overly friendly, either. Articles typically keep a sensible tone that helps introduce important keywords and even establish an air of authority as well.

Blog Posts

Another very popular type of web content is blog posts. These are typically a bigger hit with younger audiences because of the playful tone used as well as the shorter length of the posts.

If your branding allows for it, blog posts can be great for when you want to appear more casual and personal to your audience. They also make it easier to “naturally” incorporate keywords into the text.

Infographics

With infographics, meanwhile, you get to really start diversifying your content since images are now involved.

From serious statistics to quirky (but still educational, of course) comics, infographics allow you to present matters such as product information to your audience in a way that’s easier to absorb thanks to the assisting images and introductory and concluding paragraphs containing the keywords.

Videos

Videos are the ultimate content diversifier – you move from just making the audience just look at/read something to creating a more dynamic experience thanks to moving images and even sound.

Videos don’t have to be published as often, but when they are, they should come with a paragraph or two of explanatory/introductory/concluding points where you can casually slip in keywords.

Making Sure Your Customer Gets Something Out of It

Apart from providing your customers your pitch, it’s important that you’re actually giving them something to take away from your posts as well.

Remember, these are people and you’re asking for their time. Respecting that, providing content that will be worth their while should be part of any effective site as it shows customers that you acknowledge them as humans and not as mere cash factories.

Helps You Build Domain Authority

Domain authority is the top factor in dictating the ranking of a website. You can go to sponsored content (aka PPC ads) all you want, but that’s all temporary. If you want a good ranking that actually sticks around, you’ll have to work on your domain authority.

Links

The best way to boost your domain authority is with links that lead back to your site, and such clicks that lead back to your site are made possible by your content being placed on popular sites. These inbound links are best achieved with engrossing content that’s well-written just for your audience and in accordance to their interests.

When your content is interesting and presents accurate information useful to your audience, you’re well on your way to becoming a go-to site for users, and with a better volume of regular traffic with little bounce rate, your website’s ranking is bound for better visibility.

Content is definitely more than just a website filler – it plays quite the significant role in getting you that increase in traffic.

Search Engine Results & Keyword Researching

Alright, so it’s been awhile. How ya doin, excellent? Let’s go.

Have you ever been figuring out strategies to do long-tail keywords and keyword research efficiently? So have I. Personally I think as that you develop your personal technique that works and however you discover your keywords is good, as long as it really works. Here are 3 free tools that I use to search for both short and long-tail keywords.

1) 99webtools.com

This website is awesome. The website has some of the most needed tools for you the blogger, internet marketer, SEO, etc. It ranges from tools such as a spider-view checker, keywords suggestion tool, alexa rank checker and all other types of stuff. Alright, before I proceed, I must confess that all the tools I listed don’t seem to work after I told you about them. Check them, as you may need to find a different program or website for these other items. OK, the tool I use is the Bulk PA DA checker.

This is a search engine results page service and is driven through Moz’s Mozscape, which provides: domain authority, page authority, and backlinks. First, Mozscape isn’t cheap. For somebody like myself, that works a 9-5 and has zero additional money arriving in, the price for Mozscape at $250-mth makes me die on the inside. Using this will help you find a grasp on the type of competition your up against within the SERP and see whether the keywords are actually ones you want to pursue, or pass by and try for the following keyword(s). Ensure that you focus on page authority, however, not used for rankings by Google, this will provide you with an idea of how good the pages are in the SERP.

2) Google Suggest

Listen, you’ve probably read it a million times already through someone else’s blog post, type your keywords into the search bar and look at the related queries that come up. These are queries that others are looking for that Google thinks is related to the query your typing in at that moment, check them.

You know just where this is heading? Yup, the bottom of that Google SERP. LOOK AT IT too, more suggestions means more suggestions. More combinations means better numbers, which better numbers can provide a chance of better rankings. It’s always a numbers game, and you want numerous numbers, believe me. Make certain you have got this:keyword keg. this gives you approximate search volume statistics and relative competition, that will help you analyze quickly if the word(s) are worth pursuing.

3) LSIgraph.com

What exactly is LSIgraph? Basically another keyword generator tool with a fancy name. You can basically say its the same as Google suggest, but different software. I did a few quick searches and it seems to give some good information. This tool is good in giving you different keywords to target and think about more in-depth.

I know there are tons more of absolutely free tools that I have forgotten or have not talked about. At the bottom find several of my reputable mention web pages, which are free, but ultimately you’ll have to purchase them.

bulkseotools.com
longtailpro.com
serpfox.com
scrapebox

How’s Your Ranking?

How’s your site ranking? By this a person would mean how high does it come in a search using your favourite search engine. Is it one of the top five sites that comes up or is it way back on page 4 or 5 of a search, never to see the light of day?

Some of us know exactly what site we are looking for and we type it in a search. It shows up, we click and away we go. But then there are times when we have no idea what we want and we simply start typing words and hope what we are looking for comes up. If your site is good it will have all of the words that someone will type into a search and if the site is deemed trustworthy and full of useful information, then it will rank nice and high on the search. The person will click on it and away they go.

The trick then is getting SEO friendly wording and use keywords throughout your site that correspond to a search. Not only do you use the actual words but words that logically and naturally go with them to get the most broad use out of a search. For example, cats is your main focus, but paws, purring and meow can also be used as these are all things that are naturally associated with cats. Yes, that’s a very basic example but if you were doing a site about Abraham Lincoln you’d want to use the terms assassination, John Wilkes Booth, president, Mary Lincoln, emancipation and so on as people may be searching for these things as well as they are all logically associated with him. The more keywords you use the better you will be matched with searches.

No one actually goes to page two of a search and if they do they likely won’t find anything of any value in there. Ideally you want your site to be on the first page of a search and near the top as people typically go with number one or two in a search. We all do it. Having a welcoming page, one that is easy to navigate and one that has the information in a logical and helpful manner are all things that allow your site to rank well. If you have them, you’re golden. You will get traffic and you will get noticed.